Welcome to DIY Author’s 21-Day Marketing Challenge! These tasks are for any author who wants some fresh ideas for how to build an author platform. Over the course of these 21 challenges, you’ll learn a series of simple tips, tricks, and tools to make connections, build relationships, and grow your readership! To start the course from the beginning, be sure to register at DIYauthor.com/Challenge to get all the lessons delivered right to your inbox!
Your Task: Get your author website ready so that you can get the most return out of your promotional efforts.
Listen to this lesson:
audio coming soon
It is essential to have your own, personal space on the web. Your author website is the central hub of all your online presence. Think of it as your online headquarters: Your website is the center for your author presence, with information about your books, and your publicity materials. Your website doesn’t need to be complicated—but it does need to be yours.
Your author website needs to be the center of all your online activity. Everything you do online should point to that one author website—and then your website points back out to all the other ways to find you online. Think of your author website as the “home office”—and the links on your website point out to everything else (your “branch offices”).
These are the essential points that need to be clear to anyone who visits your website:
- Who you are as an author. Your website needs to express clearly what kind of author you are, and present you as a professional author.
- What you write. Your website needs to express the kinds of things that you write. Do you write in a particular category or genre? It should also be easy to find links to purchase your books.
- Why you write what you write. In what way are you particularly qualified—or driven—to write in your category or genre? Whether it’s personal experiences, professional credentials, or you’ve been a fan of the genre since you were a child, make it clear why you should be writing these kinds of books.
- How to contact you. It should be easy to find a way to send you a message, email you, or find you on social media.
- How to register for your email list. You should also offer a lead magnet—a free product in exchange for their email address. Depending on your category or genre, this can be as simple as a single-page pdf document or it can be an eBook.
Conduct a quick audit of your author website: Does it represent you well? Make certain that any visitor can easily find information about you, about your books, and how to contact you.
5 Essentials for Building Your Author Platform
How To Build Your Own Self-Hosted Author Website In Under 30 Minutes (Creative Penn)
How to Build the Ultimate Author Website (in 1 Hour) (Tim Grahl)
Email Newsletters for Authors: Get Started Guide (Jane Friedman)
In the comments below, share the link to the website or blog that represents your author brand.
NEXT: Which is the best social media for you?