Now with a community of 400 million users, Instagram is clearly an option for promoting your books or your author brand. The social network’s global audience–more than 75-percent of Instagram users are outside of the U.S.–shares 80 million photos and videos every day. As the platform continues to grow, digital marketers continue to look for ways to promote their brand to the Instagram audience.
Social media statistics show that visual content–images and video–get significantly more action than other kinds of content. So, its no wonder that image-centric social platform Instagram has continued its explosive growth. As you build your author brand, and look for ways to expand your influence and your reach as an authority in your space, it’s important to consider ways that you can use images to capture attention.
5 TIPS FOR AUTHORS ON Instagram:
#1) Create an author bio that will resonate with your target reader.
Don’t try to make everyone like you. Think about your perfect reader and speak to him or her.
#2) Link to your author website.
You may even consider offering something free on your website–something a newcomer only receives if he or she registers with their email address.
#3) Engage with other users.
As with all social media, you can’t just broadcast–you have to interact. This includes engaging with content posted by others.
#4) Post regularly.
Instagram users are more likely to follow you and engage with you than with those who do not post as often.
#5) Use great hashtags.
When you upload an image or video to Instagram, add a short caption and 3-5 hashtags. These hashtags help with discovery and optimization–and when your post is shared on Facebook, the hashtags work over there, too.
How Instagram Works for Business [Infograph]
Here’s an infograph I found over on SelfEmployedKing outlining Instagram best practices for businesses. Although it was created to help users promote their small business, there are several Instagram tips and tricks that should work for authors as well.
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