If you’ve spent much time on Twitter, then you may have noticed other Twitter users requesting you promote them to your friends and followers. Or is that you? In the event that you’re the one hitting up strangers for free marketing—here are some of the reasons they may not be able in good conscience to recommend your book to their Twitter followers. (Or share you on Facebook, on their blogs, etc.)
NOTE: Don’t forget to grab our free PDF of The 6 Free Tools that Will Help You Dominate Twitter at the end of this post.
5 REASONS SOMEONE MAY NOT WANT TO SHARE YOUR BOOKS ON TWITTER
#1. “I don’t know you.”
Are you one of those authors who keep blurting “Buy my book” without really sharing anything about yourself as an author—or as a person? Just a few words here and there: about your life, what you’re excited about, things that you like that I’ve heard of before. Any opportunity to relate to you, perhaps even bond with you, would go a long way. When in doubt, share photos of a really cute dog.
#2. “You don’t know me.”
Seriously, you followed me for one week and already you’re asking for me to vouch for you? What next, do you need a ride to the airport or help moving your couch? You do understand that this is a “social” network, right?
#3. “I don’t know enough about your book.”
All your book-related tweets have been this collage of hashtags and obscure descriptions and quotes from people I don’t know. What is your book like? What is your book about? Have movie poster burbs taught you nothing?
#4. “My audience is not the audience for your book.”
I have two Twitter accounts (that you know about). @DIYauthor is for your fellow authors. @ChrisWellWriter is for friends and mystery readers. If you have an end-times thriller or a how-to book on gardening, or—Lord, help us—a thriller about how to garden during the end-times, then the majority of my followers don’t want to know about your book. When you’re looking for potential readers, start with people who have exhibited an interest in the type of stuff you write.
- Got a business book? Look for people who tweeted quotes from Seth Godin or retweeted articles from @Forbes or @FastCompany or Inc.
- Got an Amish romance? Look for people who tweeted about, well, the Amish. And maybe romance.
- Got a book about parenting? Look for people who have tweeted on that topic.
#5. “Your book looks terrible.”
Nothing personal. Before you start pestering strangers about your book, you need to make certain that your book is ready for strangers. That means a great cover and a great description and a great pitch.
Now, don’t read more into this article than I’m actually writing. If you have a great book and it is a great fit for the audience of one of my accounts, maybe I will eventually feel comfortable tweeting about your book to my people. Just remember to treat me like a person, and not like I’m just the community bulletin board.
How about you? Besieged by requests from strangers begging to promote them to your readers/fans/followers? How do you deal with it?
- How to Write a Press Release: 8 Tips for Authors
- Bad Publicity: 5 Ways to Alienate the Media
- The Big Picture: Creating Visual Content for Your Author Pages on Facebook, Twitter, Pinterest, more