When it comes to blogging, not many people are aware that many different blogging styles and objectives exist. If you’re a blogging author, you probably never gave the topic much thought. In reality, blogging can be classified into different types which boast completely distinct characteristics and offer various advantages.
Guest contributor Tess Pajaron identifies six of the most common types of bloggers. Check what type of blogger you are and learn how to make the most from it for your personal brand.
1. The Freelancer
This type of blogger usually gets paid to write posts for major websites and platforms. Most often they specialize in particular topics or offer general writing services which cover every subject imaginable. Many freelance bloggers write regularly for their partner websites, for instance on a weekly or monthly basis. They’re talented writers who offer content of high quality and often display their skill on their own blogs.
2. The Niche Expert
If you’re this kind of blogger, you’re running a website which fits into a specific niche that can potentially bring you profit. Niche experts run several blogs at once, and often like to work with affiliate links or ads. The vast majority of them are driven by a desire to create a unique space on the web and while some of them don’t pay particular attention to their writing, others strive to offer content of highest quality.
3. The Professional Blogger
For a professional blogger, a blog is an integral part of their business. They’re emotionally invested in their topic and proud to share their knowledge about it. They run a single blog and devote all their energy to polishing its content. Professional bloggers use blogs to close profitable deals ranging from consulting, e-books to e-courses and digital products. They usually don’t have an offline presence. Since it’s central to their business, their content is top notch.
4. The Journal Writer
These bloggers run a blog which looks like a personal journal. They like to cover a wide range of topics, use a narrative format for their posts and rarely follow strict editorial schedules. Some of them add new posts daily, other won’t write anything for months. To monetize their content, they turn to ads and affiliate links – this is how they cover hosting costs. Still, their blog isn’t a business, but a hobby and primarily a great place to have meaningful exchanges with their readers.
5. Personal Brand Builder
If you’re this type of blogger, you’re out there primarily to make a name for yourself. You’re not concerned with money, but building a group of loyal followers who will become consumers of your other products such as books. A personal brand builder is also a professional who wants to impress employers and be recognized in the industry for their expertise. Naturally, this type of bloggers produces great content in one specific niche. They steer clear of ads or affiliate links.
6. Work Promoter
Authors who blog often do it because they’re trying to sell something else – for instance, their book. They might not even run a blog, but appear on the web in a series of guest posts and interviews published on various websites relevant to their target audience. A similar type of bloggers write to promote specific products – they often have no idea about writing for the web, but actually have lots of valuable insight to share. With a bit of coaching and editing, their creations might become real gems on the blogging scene.
As you can see for yourself, bloggers are a varied folk and all can potentially produce valuable content. Many bloggers fit into more than one category listed above – take a good look at your blogging practice and you might spot some features overlapping with two or three blogging styles. Or maybe you’re a completely different type of blogger who doesn’t match this classification system? Let us know in the comments section below!